About KNG Asia

logo:KNG Asia trading with China in Beijing

KNG Asia is a private equity investment & consulting firm focused on China-linked economic growth opportunities.
KNG Asia is a registered holding company in Hong Kong with a local Chinese registered company (WOFE) in Beijing.
We also have offices in France, USA, and inside China we’ve established a network of partners in most of the important cities/regions.

KNG provides trading, business development and consulting services related to import&export, brand management, production management and distribution strategy.
As well as taking active equity positions in companies or providing fee based services such as strategic planning, infrastructure support and production management.

We focus on result, making business happen. Our wide network allows us to do efficient matchmaking. Our experienced management team and Chinese staff has specialties in a wide range of fields. 

We make business happen!

Short history

KNG Asia is a European owned company with main offices in Hong-Kong and Beijing. The management has a cumulative experience of over 15 years of working in China. With humble beginnings in 2004 and a simple vision of providing innovative purchasing solutions to furniture retailers KNG Asia has built upon this idea to provide distribution businesses over a range of products. Marketing and retail services became more important through the years as the local Chinese market developed, export decreased.

Since 2014, business consulting has become more important, we worked on projects far away from the furniture industry, started consulting on M&A projects, etc… Our increasing reputation and growing network is making us into a business consulting firm that can deal with almost any challenge, and we get clients from a wide range of industries.

business consulting china beijing


In 2017we have setup a cooperation with the district of XiangCheng, north of Suzhou, to help them in developing their industrial zones.  eu_sino_whiteborder_300wIt is the first time that a foreign owned company will be so closely involved in such project. This feels like a next step in our natural growth from exporting to importing to distributing and brand development, business consulting and M&A, to now be responsible for attracting new companies (from start-ups to large industrial multi nationals) to setup a company in China.
The project involves several partners and therefor a new entity was created, EU Sino Business Consulting Ltd. see: www.eusinobc.com

If you want to know more about KNG Asia, contact us.

KNG Asia a mix of people
also see: “our team


KNG Asia built up a network in the past years through connections coming from a wide variety of sectors; this is crucial for success.
We have people on stand-by in most of Chinese first to second tier cities, ready to help when local presense is required.

Guanxi is a keyword in China-business, it stands for your connections, network, friends, power, … Our many years in China have brought us many “good friends” which not only help business to “go smooth”, but often are a pre-requisite to make deals happen.

Being member in the main chambers of commerce, brings extra support and network from non-Chinese side:
* Bencham = Benelux Chamber of commerce

* CCIFC = French Chamber of Commerce
* AmCham = American Chamber of Commerce
* European Chamber of commerce

Partner companies

www.eusinobc.com: EU Sino Business Consulting Ltd., attracting businesses to setup in China’s Industrial Development Zones.
: export Chinese made furniture and deco
www.furniture-hq.com: import, distribution, representation and brand management for deco brands
www.hufaholder.com: lens cap clip, developped in cooperation
www.dmdepot.be: Belgian ceramic brand, together we made D&M China
www.kngwood.com: import of lumber to China 

Also see: Portfolio

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